In chapter 16 of the New Rules book it talks about using
original content and get through your buyers. Back home in Michigan I work for
a company called DBI, and they are an office supply company. They are located
in Lansing Michigan. I only work in the warehouse but my older brother also
works for DBI and he does marketing for them. When you go to their homepage you
will see a short video of the companies building, some of the products they
sell, and a glimpse of how work is being conducted. In the video, you will see
bright colors to attract some one’s eye and the products displayed perfectly.
They also provide social media on Twitter and Facebook. On these
social media outlets, they provide links to their products, photos of products,
different kinds of videos, volunteer work in the community, etc.
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