Artificial
intelligence is growing at a rapid pace and some say it is going to be in
almost all software in the very near future. B2B, business to business, is the
business behavior that one business handles a deal with another business. These
two correlates with each other because with AI being in most soft wares it will
directly influence B2B. B2B marketers are able to make better decisions because
of the ability of AI’s power to help calculate customers behavior.
In an
article by Nathan Sykes called “4 Ways Artificial Intelligence Will Impact the
B2B Industry” talks about the impact AI is going to have on B2B. The first is, enabling
predictive lead scoring, which is the AI application B2B users have mostly
focused on. Second is, leveraging engagement insights for targeted content.
With AI businesses can see what websites people visit, how often they visit it,
etc. Next, is powering analytics for more effective campaigns. Marketers can
use AI to help them more insightful about the campaigns they are putting on. Lastly,
fueling the power of automation. AI can combine data to help marketers discover
what people they should connect with.
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