Week 3- Creating Demand

When you are making your company, and trying to get your name out to the public there are many steps to advertise and market your own brand to make it stand out. As a company, you have a few different steps in selling a product. First you need to know as a company what is in demand. Then you need to have the marketing tools to advertise it to the public and make the aware of it. As soon as the public is interested in it then you have to have another team within the company. The more detail you put into your marketing the more customers you will get because they have more information on what they are buying.
Conversion Rates are the percentages of prospective customers who take an action that you specifically want according to Forbes Magazine. As a company, you will more than likely track the conversion rates of people who visit your website and purchases something. This will help assist your company decide if the price of the product is set at an accurate price and reflects the current market for prices. If you want to help increase your overall profits as a company, you should try and increase your conversion rates.

Comments